The challenge is SuperChannel, like a lot of Canadian media providers, is a net importer of content. When everyone is trying to grab the same piece the prices go up.
SuperChannel was never really able to corner any of the AAA content as Bell locked in HBO early on and after their one miss from Showtime (Homeland) they locked them up too. Most other major US sources also have output deals which isolated SuperChannel to a fringe audience from the start.
What Canada really needed when SuperChannel came along was someone willing to chase the scripted US, UK, Australian and New Zealand shows and bring them to a single place. I don't want to have to guess where the show I want to watch is and if SuperChannel had been able to pull it off they would have been a must-get channel. Instead they wanted to feature cinematic Hollywood movies.
In terms of their current situation, I am not sure they can pull out of it. Under their current protection they reportedly terminated 95 of the 135 content deals they had and are in the process of moving heavily away from established content and even more into the fringes with stuff that likely wouldn't normally land on a cable service. We will see how it ends up.
Here's what I can say regarding the lack of SuperChannel HD VOD content: We're definitely aware of this disparity in our SVOD library, and it is something we have been recently looking to rectify. However with SuperChannel publicly announcing some upcoming changes like Vault (http://www.superchannel.ca/collection/70265232/vault) and Ginx (http://www.superchannel.ca/ginx), they are quite busy at the moment!