Hey Gordon...while we do see a lot of customers choose our Unlimited Data Plan, we do see a good volume of customers choosing one of our other capped data plans. The capped data plans appeal to customers for a variety of reasons. Some customers choose our lower priced capped plan (ex. our $60 2GB plan) - as they want to spend less monthly and manage their usage within their capped data included in the plan. Some customers choose our higher capped plans (like our 5GB plan) over the Unlimited Data Plan as they have high usage requirements and want to have the ability to use tethered data (turning heir phone into a personal Hotspot).
We try to offer our customers the best choice of plans that suits their individual needs.